Chimpanzee Sanctuary Northwest
Hope. Love. Home. Sanctuary
Sarah, CSNW’s Executive Director, appears, along with Burrito, in the May issue of Glamour magazine. The article is not online, so go get your copy today!
Here’s the title and description of the article from Glamour: (p. 211) She’s a Hero to Animals: One woman’s undercover work to expose the shocking abuse of show business chimps.
And here’s a photo of Sarah getting prepped for the photo shoot back in December:
Another company, Capitol One, has pulled their ad which had a chimpanzee “actor” and has pledged not to use primates in advertising again!
Read the full announcement sent out to Primate Patrol members a few days ago.
Thank you to everyone who reaches out to these companies to let them know why they should not use chimpanzees and other primates in their advertisements. You are making a difference!
Join Primate Patrol: www.primatepatrol.org/join
Capital One exploits chimpanzees (again!)
Primate Patrol has received the disappointing news that Capital One is currently running a commercial featuring a young chimpanzee “actor.†This is NOT the first time Capital One has had a chimpanzee in their advertising. Despite a growing public awareness about the ethical problems with using chimpanzee “actors” in entertainment, Capital One still chose to make another chimpanzee commercial.
Please send a polite letter to Capital One asking them not to air this commercial. Your letters can make a difference – just this year, two large companies, Dodge and Pfizer, chose to alter their commercials that featured live ape “actors” and pledged to never use primates in advertising again after hearing from concerned advocates.
Let them know that chimpanzees cannot be trained for entertainment by positive reinforcement alone, and brutal training practices in the entertainment industry are well documented. Remind them that in addition to welfare concerns, using chimpanzees in the media seriously hinders conservation efforts of free-living chimpanzees.
You may send your letter to the CEO of Capital One, Richard Fairbank at [email protected]
You can also view this alert on PETA’s action webpage.
Sample Letter to Capital One:
[Date]
Dear Mr. Fairbank:
I was extremely disappointed to hear that Capital One has chosen to air a commercial featuring a young chimpanzee. You should know that great apes used in entertainment are torn away from their mothers as infants, often repeatedly beaten during training, and then discarded when they become too strong to be managed.
Using a chimpanzee for a cheap laugh sends the message that these amazing beings are simply props. Surely you are aware that chimpanzees are endangered species in critical need of protection? You are exploiting chimpanzees for your own profits and this is an unacceptable business practice.
Please make the compassionate decision to remove the commercial from the air, and please consider to never exploit great apes for entertainment purposes again. Thank you for your consideration of my comments on this urgent matter.
Sincerely,
[Your name here]
[Your city & state]
If you send an e-mail to Capital One, please remember to BCC Primate Patrol at [email protected] for tracking purposes. Thank you!
Yesterday an article written by Ashley Phillips entitled “Scientists Criticize Use of Chimps in Media” was published. The full article is available here. Below are some excerpts:
Constantly using chimps for laughs leads the TV- and movie-viewing public to mistakenly believe that the animals aren’t an endangered species, a group of scientists that includes Jane Goodall said this week in Science.
In 2005 and 2006, two separate studies conducted by two different conservation organizations found the same thing: Visitors were more likely to believe that gorillas and orangutans were endangered than chimps. When asked why, the visitors all pointed to the use of chimps in the media.
This is obviously an issue that is very important to us, and this research illustrates one reason why it is wrong to use chimpanzees in entertainment. There are many other reasons which directly affect the individuals being used. Please visit primatepatrol.org to learn more and to sign up for action alerts. If you’re already signed-up, let us know about your advocacy on behalf of apes in entertainment.
