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Take Action Tuesday: Tell Geico to stick to the gecko

February 16, 2016 by Diana

Take Action Tuesday banner

 

Go to the Geico Action Alert now.

 

We are faced with constant reminders that many chimpanzees out there do not have the happy life that the chimpanzees at Chimpanzee Sanctuary Northwest currently have.

It took many years and many advocates fighting for the CSNW chimpanzees, and others like them, before they finally made it to a sanctuary. This is why it is so important that we continue to spread information when we know of other chimpanzees being exploited or in dire situations.

Though many strides have been made, the entertainment industry has been, surprisingly, slower to respond to public concern about the use of great apes than the biomedical industry. This clearly needs to change.

You have the opportunity today to help usher that change. A new ad is currently running on television by the insurance company Geico that contains a short clip of a chimpanzee. They have tried to deflect our concerns by saying that the American Humane Association asserted that no animals were harmed on set, but the letter they sent to us with this certification referred to the chimpanzee in the ad as a monkey!

Please take a moment to write to Geico about why chimpanzees do not belong in entertainment (you can personalize the email) and share this action alert far and wide.

 

Geico no

 

It really does only take a minute, and it really does make a difference.

 

Go to the Geico Action Alert now.

 

Filed Under: Apes in Entertainment Tagged With: action alert, ad, advertisement, chimp, chimpanzee, commercial, exploitation, eyes on apes, gecko, geico

Take Action: Trunk Monkey Ads

November 24, 2015 by Diana

Take Action Tuesday banner

 

Today, we’re asking for your help. We’ve reached out to the Suburban Auto Group multiple times over the years about their “Trunk Monkey” ads using chimpanzees who were abused during their years in entertainment.

 

web_chimp-driving-car-trunk-monkey-no-sign copy     No Trunk Monkey

 

Instead of listening to our concerns, retiring the old and tired campaign, and coming up with more creative advertising, the car dealership outside of Portland, Oregon keeps bringing the Trunk Monkey ads back.

Please help us in continuing to reach out to them today by learning more and sending a polite email to Erinn Sowle, Suburban Auto Group’s general manager, via this page.

Thank you for speaking out and sharing the action alert with your contacts. Your voice makes a difference!

 

Filed Under: Advocacy, Apes in Entertainment Tagged With: action alert, ad, advertisement, chimp, chimpanzee, entertainment, eyes on apes, suburban auto group, trunk monkey, video

CareerBuilder Super Bowl Commercial

January 28, 2011 by Diana

Join our Primate Patrol list to receive future action alerts and be sure to “like” the Primate Patrol page on Facebook.

Colin Redmon recently designed a new logo for Primate Patrol –

Primate Patrol logo

The alert copied below was originally posted on the Primate Patrol website December 14, 2010:

Primate Patrol has received the disappointing news that CareerBuilder plans to air another commercial during the 2011 Super Bowl featuring chimpanzees. CareerBuilder has already aired commercials in 2005 and 2006 that portrayed chimpanzees as misbehaving office employees. Despite a growing public awareness about the ethical problems with using chimpanzee “actors” in entertainment, CareerBuilder still plans on airing this new commercial.

Please send a polite letter to CareerBuilder asking them not to air this commercial. Your letters can make a difference – just this year, two large companies, Dodge and Pfizer, chose to alter their commercials that featured live ape “actors” and pledged to never use primates in advertising again after hearing from concerned advocates.

Let them know that chimpanzees cannot be trained for entertainment by positive reinforcement alone, and brutal training practices in the entertainment industry are well documented. Remind them that in addition to welfare concerns, using chimpanzees in the media seriously hinders conservation efforts of free-living chimpanzees.

You may send your letter to the CEO of CareerBuilder, Matt Ferguson at [email protected]

You can also view this alert on PETA’s action webpage.

_______

See also an alert sent out this week about a poll for the “Super Bowl Favorite Simian Spot.” You can comment on the poll’s page and add your vote for the sock monkey commercial (#6), which did not exploit any primates.

Filed Under: Apes in Entertainment Tagged With: action alert, ad, advertisement, career builder, chimp, chimpanzee, primate patrol, super bowl

Pfizer changes Robitussin ad

November 9, 2010 by Diana

Primate Patrol is an advocacy branch of CSNW that is dedicated to ending the exploitation of great apes in entertainment. If you are not already signed up for Primate Patrol action alerts, sign up here: www.primatepatrol.org/join and be sure to like the Primate Patrol Facebook page.

Volunteer Debbie has been busy this summer and fall sending out alerts to the list, and we’ve seen positive results. Combined with other organizations and activists, we’ve reached Dodge, Whatcom Educational Credit Union, and now Pfizer.

At the end of this post is the alert about Pfizer’s decision to change their recent ad for Robitussin that featured an orangutan. The orangutan, Suryia, is owned by a facility called The Institute of Greatly Endangered and Rare Species (T.I.G.E.R.S.). You’ve probably seen photos and videos of Suryia with a dog along with a story about their “friendship.”  Photos of a young chimpanzee pictured with a baby white tiger that have circulated widely are also from T.I.G.E.R.S.

T.I.G.E.R.S. is a confusing organization. They claim to work for conservation, yet they train the animals in their care to perform and regularly exploit them for all sorts of entertainment purposes. They breed animals and pride themselves on putting on live shows with exotic animals, including ligers, which are a hybrid species not seen in the wild. They allow visitors to get up close and personal and “cuddle” with potentially dangerous animals, which we all know is a recipe for disaster and not in the best interest of the animals. For film use they offer that if they don’t own a particular species of animal, they “can find it.”  T.I.G.E.R.S. in the business of exploiting exotic animals for profit, and Pfizer was apparently able to see this after being contacted by great ape activists.

The altered ad that Pfizer released could still be considered problematic. The human actor/computer generated chimpanzee that replaced Suyria the orangutan is actually quite good, and people may not realize he is not a real chimpanzee, so the message of great apes being funny creatures to laugh at is still present in the ad. However, Pfizer has agreed to never again use primates in advertising and they have gone to some expense to “walk their talk” by changing the commercial. They have shown that computer animation is as good if not better than using great ape actors, and they explain on the ad on their website that the chimpanzee is a “human actor enhanced by digital effects.”

Personally, I have always drawn inspiration from activist Henry Spira, and I count Peter Singer’s book Ethics into Action as one of my favorites.  I believe that this move by corporations like Dodge and Pfizer and Bodum to use computer generated great apes or other marketing techniques, even if those apes are depicted as silly, is what Spira called “moving the peanut forward.”

We welcome your views on the ad and this new move towards computer animation.

Here’s the Primate Patrol action alert that was sent out yesterday:

November 8, 2010

As many of you may know, Robitussin recently aired two commercials starring Suryia, a young orangutan “actor.” Pfizer, Robitussin’s parent company, listened to great ape advocates regarding the treatment of apes in entertainment. The company chose to remove the scenes featuring Suryia and instead replace him with a computer-generated chimpanzee.

Thank you to all our supporters that contacted Pfizer with their concerns about this marketing campaign! Go here to see Pfizer’s new and progressive commercial. Click on the video link on the right of the page.

The CGI in the new commercial shows that live apes do not need to be exploited for entertainment purposes. Pfizer has made the compassionate pledge to never exploit primates in any of their commercials again.

You may remember that earlier this year Dodge chose to alter a commercial with a chimpanzee “actor” as well. Using alternative marketing images rather than live animals is a growing trend in the advertising community, and we hope that Pfizer has helped set an example for other corporations.

This development would not have been accomplished without a growing public awareness of the inherent cruelty involved in using apes for entertainment purposes. We want to thank you for your involvement in this movement – your efforts are essential in creating a voice for abused and exploited apes. Please share this exciting news with your friends, and continue to spread the word about the issues surrounding primates in entertainment. You can make a difference!

Also take a look at PETA’s press release regarding this campaign.

Filed Under: Sanctuary Tagged With: activisim, actor, ad, CGI, doc antle, Dr. Bhagavan, great ape, henry spira, pfizer, rare species fund, robitussin, suyria, t.i.g.e.r.s.

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