Dodge took it a step further and released a powerful statement, which included these sentences:
“Dodge is firmly committed to never using great apes in our advertisements again.”
“We are not a company that hides behind issues or brushes them under the rug. We are a company that meets issues head on and moves forward. And we promise to keep doing everything in our power to be one of the most honest and forward-thinking companies out there.”
This morning, Dodge published the link to their statement on their Facebook page. They have received a bit of flack from Dodge enthusiasts who clearly do not appreciate PETA, who Dodge mentions in their statement.
If you’re a Facebook user, please counter these folks by liking the Dodge Facebook page and politely thanking Dodge for indeed being a forward-thinking company on the issue of great apes in entertainment. Corporations can never make everyone happy, but we should praise them when they make compassionate decisions.
My Dodge Neon was the vehicle that Keith and J.B. drove from Pennsylvania to Cle Elum, following the Cle Elum Seven’s journey to freedom over two years ago. So now I have two big reasons to appreciate Dodge.